Building a New Business in Japan

Building a New Business in Japan: How Uber Eats Japan Went from an Unknown Startup Business to a Market Leader with Top Brand Recognition
Thursday, November 3, 2022 | 12:30 – 1:30 PM (Lunch will be provided)

Note: This in-person event is only for individuals with an active Columbia University ID and part of CJEB’s Japanese Management Leadership Program. For registration information contact CJEB at cjeb@gsb.columbia.edu.

Featuring: Yukiko Muto ‘12, Former President, Uber Eats, Japan*

Moderator: Dr. Yumiko Shimabukuro, Faculty, School of International and Public Affairs, Columbia University; Co-Founder, Japanese Management Leadership Program, Center on Japanese Economy and Business (CJEB), Columbia Business School

“What you’ll learn” by Ms. Muto

• #OneUber: Japan is unique! …As are other countries. Ms. Muto will discuss the importance of global standardization and identify the “most” critical localization needs.

• #GoGetit: Don’t miss the right timing/opportunities. Ms. Muto will share her insights on how to make a “bold,” but “reasonable” move swiftly. (#Seetheforestandthetrees, #Tripobsessed)

• #Buildwithheart: What do the COVID tailwind and headwind mean for businesses? How do you grow a startup into a mature organization? (#Dotheright thing #Standforsafety)

• #Greatmindsdon’tthinkalike: Team Japan represents 20+ nationalities. How can a diverse team enable rapid growth in Japan?

• Ms. Muto will speak about her career history and future path: maximizing happiness, East Asian empowerment, and strengthening Japanese professionals’ capabilities.